Overview
On the web, just as in any conversation, tone of voice is a key communication element. The Toro brand promise drives an appropriate voice.- Toro is a market leader.
- Toro is a trusted brand.
- Toro is responsive to the needs of its end-user customers.
Promotional Banner Guidelines
All promotional elements on toro.com and other web properties (e.g. marketing/sales promotions, contests, campaigns, financing programs, and other related announcements) should carry the approved web color palette and font type. The only exception is for promotional elements part of a multi-channel campaign, in which case our approved print color palette and font types (DIN Next LT Pro) can be used to maintain creative consistency. This rule also applies to web banner ads on third-party websites.All contests, sweepstakes and surveys must be approved by Legal to ensure compliance with state, federal and international requirements. In addition to toro.com, this applies to microsites, mobile, social campaigns, and banner ads.
Product Highlight Guidelines
Product highlights, as shown in this example, should show key user benefits in a clear, simple language. Write to the audience. For example, what a homeowner may want to know about a mower (e.g. time savings, features do the job better/quicker) is often different than that of the professional groundskeeper or superintendent (e.g. specs on cutting units to achieve superior quality of cut, operator comfort, engine, etc.).
