Logo Placement
On all digital properties, the Toro logo should be positioned in the upper left of the header and should never appear in the footer. On screens less than 991 pixels, primarily mobile phones and tablets, the logo should have a margin (or spacing) of 8 pixels on the top and bottom. On screens greater than 992 pixels, primarily desktop and laptops, the logo should have a margin (or spacing) of 20 pixels on the top and bottom. On all displays, whether mobile or desktop, the logo should never be closer than 15 pixels from the left.Logo Color
Toro’s logo color on digital properties is Hex: #CD2027. For web-ready logo files, visit the download library.Logo Usage
On all toro.com properties, only the Toro logo with ‘Count on it’ tagline should be used in the primary header with a 10 pixel gutter between the logo and the tagline. The tagline rests on the same baseline as the TORO logotype, and should be half the size of the logotype.
On Toro-branded microsites either the Toro
logo by itself or the Toro logo with ‘Count on it’ tagline can be used with the
10 pixel gutter, as previously mentioned.
On mobile applications and software interfaces/programs related to a specific product (e.g. Lynx, myTurf, etc), the product name should appear in DIN Next LT Pro Bold and in the color Black (#000000). The product name should include the appropriate trademark at equal size to the ® in the Toro logo, and rest on the same baseline and be the same height as the TORO logotype in the shield. Spacing between the logo and product name is the height of the “T” in the logotype, as shown below. For other applications, it is acceptable to use only the Toro logo by itself or the Toro logo with ‘Count on it’ tagline.
On Toro-branded blogs and e-newsletters, it is allowable to use the name of the blog or e-newsletter following the Toro logo, so long as a vertical divider line is included. The line should be appropriately spaced at the height of the “T” in the logotype from the logo, and the same equal spacing from name. The line should be 1 pixel wide and 60% the height of the logo. Names should be set in DIN Next LT Pro Bold, only appear in the color Black (#000000) or White (#FFFFFF), and be exactly the height of the TORO logotype in the shield. Use of these names following the Toro logo requires pre-approval from Corporate Public Relations.
