One the most distinctive and visible attributes of the Toro brand is our signature color, namely Toro New Red and Semi-Gloss Black. In addition to red and black, Toro has standardized palettes of approved colors for specific on-product styling and branding graphics.


These colors are controlled by Industrial Design and matched by part manufacturers through a color-match approval system. Sample chips of standard colors are available through Industrial Design on request.


For additional information and support, please contact the Industrial Design group at Toro’s headquarters in Bloomington, Minnesota.

It is imperative to maintain a high degree of consistency when matching standard colors as well as how they are used on-product, as follows: