Overview

Our end-user customers put their trust in Toro products for their innovation, productivity, efficiency, durability and reliability. They have a strong connection to the Toro brand – both in what it stands for and in the great results our products deliver. Therefore, when we brand our products it is important that we maintain consistent design and branding standards to strengthen the Toro brand in every new product brought to market. The following highlights Toro’s guidelines for on-product branding.


In the development of a new product, it is critical to understand the correct hierarchy of Toro Brand Elements. The order of this hierarchy begins with the element of greatest importance, and is as follows:

For additional information and support, please contact the Industrial Design group at Toro’s headquarters in Bloomington, Minnesota.